Freelance Marketing
Hilton Publishing: December 2008 – present

HarperCollins Publishers, In-House Advertising Agency, New York, NY
Associate Director of Advertising, March 1998 – January 2004

● Managed workflow and supervised HarperCollins advertising, totaling $5 million in media spending.
● Conceived and executed advertising campaigns for New York Times bestselling authors, including
    multi-media campaigns that included television, print, online, and radio.
● Wrote copy for national radio, print, movie screen, billboard, online, and television campaigns, including
    new taglines for New York Times bestselling authors Elmore Leonard "Always Judge a Book by its Author"
    and Dennis Lehane "One Book Won’t be Enough."
● Supervised Advertising Associates for various genres (academic, mystery, romance, science fiction, mystery).
● Participated in brainstorming media campaigns to increase sales and visibility of authors and titles.
● Organized and oversaw contracts, media estimates, and booked media.
● Found low-cost media solutions reaching national audiences.
● Created department procedures and proofreading standards for newly formed in-house ad agency.

Avon Books, New York, NY (purchased by HarperCollins Nov. '99)
Advertising/Promotion Coordinator, March 1999 – November 1999
Advertising/Promotion Assistant, March 1998 – March 1999

● Coordinated all aspects of the sell-in sales catalogs, monthly sales kits, and materials for sell-in, sales
conferences, and meetings, including copywriting and working with designers and production.
● Attended and worked at national trade shows as a representative of Avon Books.