Clients

Past Experience

Associate Director of Advertising at HarperCollins Publishers,
March 1998 – January 2004

Managed workflow for over $5 million dollars in media spending as well as conceived and executed
multi-media advertising campaigns for New York Times bestselling authors.

• Managed workflow and supervised HarperCollins advertising, totaling $5 million in media spending.

• Conceived and executed advertising campaigns for New York Times bestselling authors, including
  multi-media campaigns that included television, print, online, and radio.

• Wrote copy for national radio, print, movie screen, billboard, online, and television campaigns, including
  new taglines for New York Times bestselling authors Elmore Leonard "Always Judge a Book by its Author"
  and Dennis Lehane "One Book Won’t be Enough."

• Supervised Advertising Associates for various genres (academic, mystery, romance, science fiction, mystery)

• Participated in brainstorming media campaigns to increase sales and visibility of authors and titles.

• Organized and oversaw contracts, media estimates, and booked media.

• Found low-cost media solutions reaching national audiences.

• Created department procedures and proofreading standards for newly formed in-house ad agency.

• The DeVilliers Distinguished Volunteer Award

• Bronze Presidential Service Award

• Broadening horizons through cooking, sewing, Spanish classes, and art history classes.